sábado, 21 de junio de 2008

The investment in Internet advertising will continue to grow, "despite the economic crisis", according to experts

Responsible for Google, Yahoo! and MSN say that "while decreases the number of readers of newspapers in paper, the hearing of the network merely increase" Madrid. (Europe Press) .- The money invested by companies in advertised over the Internet will not stop growing, despite "economic crisis", according to a group of experts from Google, Yahoo! and MSN gathered yesterday at a conference organized by Global Strategies / group Demos. Read news In this regard, experts said that if "in previous years, investment in advertising was growing at a rate of 40% or more, will do less now, but will continue to rise" because "the Internet is very profitable and measurable." The speakers said that companies seeking profitability will go to the Internet, because "while decreases the number of readers of newspapers in paper, the hearing of the network merely increase", felt the Product Manager of Live.com, Juan Antonio Roncero. Throughout the conference, experts discussed how to get to profitability and the most important search engines on the "many opportunities" offered by the network against other media in terms of advertising. Thus, Roncero assured that the Internet offers "more profitable at a lower cost" and noted that "the chart gives strength and 'banners' presence create something that allows then remember the brand." Carlos Relloso, Head of Planning Strategy and Trade Marketing Yahoo! Iberia, called for using the Internet to offer users an advertisement tailored to their interests as the searches performed routinely. According to studies conducted by Yahoo!, "What works best if a company wants to get profitability, is the combination television-Internet", and in this line, Relloso said that "a video or a banner has the same effect as a ' Spot 'television. " On the other hand, Javier Casares, online consultant, spoke about Google and the need to appear at the top of search. "The Search Engine Optimizer (SEO)-used by Google-may be one of the most valuable tools in the profitable presence on the Web," believed. http://www.lavanguardia.es